In his previous film Goli Soda, Vijay Milton demonstrated that he can make a familiar masala tale feel fresh with his treatment. 10 Endrathukulla, too, is a masala movie, but strangely, this film lacks the liveliness and inventiveness that made Goli Soda stand out. Rather the focus seems to have shifted from script to scale — smart writing is traded in for exotic locales, larger-than-life charactever mais...