Alix Ashley Earle is a social media personality and construction company heiress who became famous for her "Get Ready With Me" videos on TikTok. Earle's content is known for its authenticity and relatability, and she's credited with causing products she endorses to sell out quickly, an effect dubbed the "Alix Earle Effect". Earle has worked with brands like L'Oreal and Benefit Cosmetics.